Channel Partner

Your Questions Answered

QUESTION:  It appears that your system can eliminate the monitoring services we offer now to our clients, can yours replace ours?

ANSWER:  Yes, but only for ASR Alert Systems hardware and clients.

QUESTION:  It also appears we can integrate into the existing fire alarm and security systems we already have in place easily.

ANSWER:  Yes, ASR Alert Systems has an open API on the back end. We can integrate with a number of different third-party services (i.e. door locking systems, cameras, P.A. systems, scrolling boards, message boards, incident response software, etc).

QUESTION:  Can you confirm the monitoring fee per month or year? 

ANSWER:  To maintain our DIRECT CONNECTION to law enforcement for our Critical Incident Response Technology our Channel Partners will have the ability to charge a monthly maintenance and monitoring fee to their clients that have installed an ASR system.

QUESTION:  Will you offer us sales materials and training?

ANSWER:  Yes!  We have a marketing team on staff that creates a plethora of standard materials.  We can also offer custom-made materials for your organization.

QUESTION:  Will you assist in the sales via conference calls/demonstrations when we have a client interested?

ANSWER:  Yes, if you need a sales presentation, we are always here to help and support your sales efforts.

QUESTION:  If you have sales in any of the states we operate in, can we help with the physical install if we have a service department that is already in place that works on similar projects?

ANSWER:  We are always happy to pass work along to our channel partners.

QUESTION:  Can we be assigned to do job surveys for projects in our area on leads ASR receives?

ANSWER:  We are dedicated to passing work along to channel partners on a case by case basis.

QUESTION:  Do channel partners have guaranteed territories?

ANSWER:  We have no way to guarantee that all sales in any given state will go to any particular channel partner.  However, we do make it a point to nurture and grow our channel partners and have no reason to withhold leads when they need to be handled.  We also only approve limited numbers of channel partners in each state/region so as to avoid oversaturation in the marketplace.

QUESTION:  How does your company sell your product?

ANSWER: ASR’s Patented Product is sold directly to the customer or thru channel partners to the customer.

QUESTION:  Can your solution trigger alert’s completely with hardware (pendant, etc.) without requiring employees to install an application on their devices?

ANSWER: Yes, ASR does not require applications downloaded to devices. The ASR pendants and mass notification buttons work wirelessly and independently of an app. ASR also provides the option for employees to download the ASR Emergency Alert Application for android or apple iPhone.  This is optional and will depend on the consumer need.

QUESTION:  What types of alerts does your solution support?

ANSWER: 

-  Active Shooter/Assailant

-  Medical Emergency

-  Severe Weather

-  Hazmat Spills

-  Other Emergencies (not requiring outside agency).

-  Fully customizable to client needs based on building and/or business type.

QUESTION:  Does your solution provide visual and audible alerts throughout the building?

ANSWER: Yes, The ASR Alert Sirens/Strobes provide visual and audible alerts both to the interior and exterior throughout the building. The audible alerts can be silenced dependent on the client's needs.

QUESTION:  Can audible and visual alerts be customized by alert type?  For example, can an active shooter alert be one color/sound; and a medical alert just displays a visual alert of a different color?

ANSWER: Yes, The ASR system audible alert can be customized to announce a specific incident. The Medical alert when activated displays a different color and audible sound that can also be sent via text and email to staff nurses and CPR trained employees.

QUESTION:  Does your solution allow for an automatic alarm to local 911 dispatch centers?

ANSWER: Yes. Once the ASR System is activated, a proprietary notification is sent within seconds directly to 911 dispatch and Public Safety Answering Points (PSAP) detailing the address of the building and emergency type which allows real-time information to be received and shared immediately. Additionally, Resource Officers, Sheriff’s Deputies/Police, and First Responders can receive a DIRECT text and email along with critical information on the incident.  Precious time is saved when all responding parties are notified simultaneously.

QUESTION:  Does your system provide indoor hardware-based geolocation for responders to locate medical emergencies?

ANSWER:  Yes. ASR has a Medical Alert System. This system is specifically focused on Medical emergencies to aid First Responders, Staff Nurses, and designated CPR trained employees. By receiving immediate notification of the medical emergency, the response time will be decreased to get to the victim and administer aid. All medical alert button stations and pendants are named to the exact location and personnel assigned.

QUESTION:  Does your solution allow for responders to utilize indoor hardware-based geolocation to locate employees with their pendant?

ANSWER: Yes, both button stations and mobile pendants are named to their exact location (library, cafeteria etc.) or assigned employee. When the system is activated a link of the building floor plan will appear and identify exactly where the activation originated from.  Additionally, upon receiving an alert from the ASR Threat Alert System, law enforcement and those under attack are immediately provided mission-critical information such as:

• floor plans,
• building schematics,
• aerial photographic views &
• live camera feeds.

This intelligence allows those under attack to make informed decisions to ensure the survival of the attack. Updated alerts provide law enforcement the route of travel of the attacker.

QUESTION:  Can alert workflows be customized so that some may automatically alert police/medical, where other types of alerts would not?

ANSWER: Yes, The ASR alert workflows automatically alert police/medical upon activation. Other alerts can be programmed to only notify those within a specific location or building.

QUESTION:  How does your solution prevent false positives, such as law enforcement being dispatched because an employee accidentally hit a button on a pendant?

ANSWER: False alarm mitigation is built into the assembly of the devices. The Pendant button must be held down for two seconds so accidentally depressing the button will not activate the alert. The wall-mounted alert buttons have a protective cover, tamper siren, and a serialized safety tab to prevent accidental activation. The control station allows a false alarm notification to be sent to first responders and all other personnel entered into the system as requested by the customer.

QUESTION:  Does your solution depend upon existing network infrastructure, including WiFi?

ANSWER: No, The ASR system operates through an independent infrastructure but has dual path capability in the event the client would like the ASR System to use their network.

QUESTION:  What is the expected useful life of your infrastructure and hardware?

ANSWER:  Indefinite – Exactly as your fire alarm pull station, the life of the ASR components are indefinite.

QUESTION:  How are your trigger devices (pendant, etc.) powered? How long do the devices last?

ANSWER: As with the hardware, the pendants are battery-powered by Monolithium Batteries with a 7-10-year lifespan. In addition, if the battery declines in strength on any components or malfunctions due to vandalism or other functional issues, an alert is sent to the monitoring station. This is then replaced with a new battery.

QUESTION:  Does your system have a method to report or allow someone to submit secure and anonymous safety concerns to help identify and intervene upon at-risk individuals BEFORE they hurt themselves or others?

ANSWER: Yes, The ASR Web App is built for accepting anonymous reports. Every client gets a unique URL for submitting reports. The reports are protected from spam with Recaptcha. They are submitted to a designated employee or law enforcement representative email address.

Here is an example of some of the most common behaviors and incidents to report:

• Assault
• Abuse (physical, verbal)
• Bullying or regular intimidation
• Bragging about an upcoming planned attack
• Depression, anxiety, or loss of self-control
• Fighting
• Gun Violence / Violence
• Harassment
• Hopelessness, excessive guilt or worthlessness
• Reckless behavior
• Social isolation or withdrawal
• Substance abuse
• Suicide threats, cutting, or other self-harm
• Theft
• Threats
• Weapons (use of and/or discussion about)

QUESTION:  What support/warranty length is provided with the solution?

ANSWER: Included with the end-user sale, ASR or channel partners support your installed system with a 5-year maintenance and monitoring contract.

QUESTION:  Can your solution integrate with other systems (cameras, etc.)

ANSWER:  The ASR System has an open Application Programming Interface (API) and can integrate with Access Control/door locking systems, IP Cameras, and more.

QUESTION:  How do you accomplish exterior area coverage?

ANSWER: Pendants carried to exterior locations on location grounds provide exterior area coverage. When actuated they alert First Responders and then activate the interior and exterior mounted sirens/strobes.

QUESTION:  Can you manage a large-scale installation outside of normal business hours?

ANSWER:  Yes, if needed, ASR will conduct the installation after normal hours and weekends to expedite the installation and functionality of our system.